Posted 16 July, 2019 OBI BLOG
A few people have recently asked, why has a real estate advisory launched a creative agency and what does that mean for your role at OBI? Here’s a little more context to explain what it means for our clients.
Around four years ago, OBI implemented a green screen studio here at our St Peters Square HQ, as video was placed at the heart of our marketing initiatives. The business has historically always tried to maintain a digital difference and we wanted to further enhance our capabilities by bringing in a graphic designer, Marcio Sa.
As we evolved, Marcio began to take the lead on delivering our biannual OBI journal which has seen us create four issues up to now, with the fifth edition already a work in progress and due for publication in autumn 2019. The quality of the content which was being created both video and graphic design was catching the eyes of our clients who were asking us to create content on their behalf.
We realised that creating a Studio enabled us to deliver a fully integrated service for our clients. For landlords, we can not only deliver property solutions, but we could now blend property intelligence with creative solutions to market their spaces and assets effectively.
As for occupiers, there is a very niche piece which allows us to connect our clients’ brand with interior design, meaning that we work very closely with our workplace consultancy team to ensure the brand and culture is represented throughout their space or spaces.
Although property makes up a significant amount of the Studio OBI client base we are not exclusive to this sector and have been working on developing new brands, websites, videos as well as other creative solutions for firms across a number of other sectors. Our first major client win was with global recruitment firm Morson Group.
As for me, despite being involved with the running of Studio OBI, I am still very much ingrained in OBI on a daily basis. Therefore, if you are looking for a workspace I will still be your point of contact.
I hope this helps to clear things up!