Creative industry veteran Jules Shale joins Studio OBI

17 February 2020

Jules named managing director of integrated creative agency which boasts clients in sectors including tech, recruitment, law, property and fashion.

Jules Shale has been named managing director of Studio OBI.

He joins the integrated creative agency following 15 years as owner and MD of 90 Degrees.

Since launching less than 12 months ago Studio OBI has notched up a number of significant wins in sectors including tech, law, recruitment, property and fashion.

Studio OBI – the spin-off business by multi-award-winning real estate consultancy OBI – is set to recruit a senior creative, account handler and web developer during Q1 of 2020, which would increase headcount into double figures.

Jules said: “I’m delighted to have joined Studio OBI at what is an exciting time for the agency, and I am working with many familiar faces. Having worked with OBI on numerous successful projects over the years, with clients including Allied London, Aviva Investors and NFU Mutual to Boultbee Brooks.

“Already Studio OBI has clients including Morson Group, Schroders, Broadstone and fashion brand Stash & Stow as we continue to establish ourselves in the creative sector.

“We have a talented team that is able to answer any brief related to branding, marketing materials, online platforms, video, web design and development and CGIs.”

Studio OBI is based within parent company OBI’s head office on Mosley Street, Manchester.

The integrated creative agency is delivering a publication celebrating the 50th anniversary of global recruitment firm Morson Group.

Morson Group was established in 1969 and celebrated 50 years in business in 2019. To mark such a significant occasion Studio OBI produced a high quality, hardback book titled ‘There is no finish line’.

Ged Mason said: “There is no finish line were words from my late father, and founder of Morson Group, Gerry Mason. The book perfectly tells the story of Morson Group so far, with words from myself and those who have helped shape Morson Group as it is today.

“It was pleasure to work with Studio OBI to tell our story and create something perfectly presented for those close to the Morson Group to keep and cherish.”

Studio OBI has also carried out website developments, videos, content, photography and created a brochure for Arbeta, a community for creative, tech and like-minded ambitious businesses located in Central Park, Manchester.

While other projects include videos for IP Global and PlaceTech as well as interior graphics for co-working operator Huckletree’s first venture outside of London, in the recently refurbished Express Building in Ancoats.

Legal company Beyond Corporate also appointed Studio OBI on a web design and development brief, while Allied London have tasked Studio OBI with a range of creative projects.

Studio OBI is also responsible for the biannual OBI journal, a twice-yearly published magazine covering the latest intelligence and insights on Manchester’s restaurants, property, fashion, tech and more.

Jules added: “Studio OBI allows us to become fully integrated with our parent company OBI.

“Despite the property sector contributing to our client base, we are not exclusive in this sector as the results the agency has delivered so far demonstrate.

“With our clients, we now blend property intelligence with creative solutions to market their assets. And we can connect clients’ brands with interior design, meaning that we work very closely with our workplace consultancy team to ensure the brand and culture is represented throughout their space or spaces.”

The Studio OBI team consists of Content Director Paul Wilson, Ashley Ashcroft, Branding and Strategy, Robert Topping and Ollie Heald as Graphic Designers and Cameron Jones, Video Producer and Editor.

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