OBI launches ‘Through The Keyfob’ – a new video series offering a glimpse inside the offices of the UK’s leading businesses
08 May 2025OBI has launched Through The Keyfob, a new video series that offers a playful look inside the offices of the UK’s most successful businesses. The new series, created by OBI’s in-house creative studio – the team behind some of the most striking brand, design and content work in the UK property scene – showcases the studio’s capabilities and positions OBI as leaders in the commercial real estate industry.
Through The Keyfob reimagines the beloved Through the Keyhole for the digital age. Blending curiosity and creativity, each episode takes viewers beyond the reception desk to ask, “Who works in a place like this?”
The series is the latest example of the studio’s wide-ranging creative capability. OBI specialises in telling the stories behind places and the people who make them – from branding and visual identity to video content, photography and aerial drone capture. Embedded within the wider OBI team, the studio’s approach is both creative and strategic – driven by data, insight and results.
Paul Wilson is Content Director at OBI, a full-service real estate consultancy based in Manchester. He said, “With Through The Keyfob, we wanted to take people behind the scenes and celebrate the stories that often go unseen – the teams, the culture, the space design choices. It’s about showcasing not just our creative capabilities, but also the fascinating businesses we get to work alongside.”
OBI delivers expertise across Transactions & Asset Management, Building Consultancy and Workplace Consultancy – supporting clients through every stage of the property lifecycle. The studio brings the client experience even further with strategic branding, storytelling and design to ensure property concepts stand out and succeed in a competitive market.
Their recent work includes campaigns and content for premium developments such as St Michael’s and No.1 Spinningfields. The team has delivered high-impact creative for clients including Allied London, Relentless Developments and Schroders, as well as all in-house marketing and design for the OBI brand itself.
The first episodes of Through The Keyfob is available online via OBI’s LinkedIn channel, via their website and YouTube with new episodes being released regularly.
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